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Schema Markup Generator

Generate JSON-LD structured data for Article, FAQPage, Organization, LocalBusiness and Product pages. Fill in only facts that are true for your page — invented ratings, prices or reviews can get a site penalised in search results.

JSON-LD — paste into your page inside a script tag

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article"
}
</script>

Only enter facts that are true for your page. Never invent ratings, prices or reviews — false markup can lead to penalties.

What this tool cannot do

This generates markup text only. Adding it does not guarantee rich results, and false claims (fake ratings or reviews) must never be entered.

How to use it

  1. Choose a schema type.
  2. Fill in the true details for your page.
  3. Click Generate, copy the JSON-LD, and paste it into your page.
  4. Test it with Google's Rich Results Test.

Frequently asked questions

Does schema improve ranking?

Not directly, but valid markup can make a page eligible for rich results, which can improve visibility.

Can I add a rating I do not have?

No. Only mark up ratings, prices and reviews that genuinely exist on the page.

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