SEO Guides
Short, practical guides. Each one pairs with a free tool on this site.
Write titles people actually click
Put the main topic early, promise what the page delivers, and keep it near 50–60 characters. Then check it in the SERP Snippet Preview. A title that is accurate beats a title that is clever but misleading — visitors who bounce quickly help nobody.
Structure a page with headings
Use one H1 for the page's main topic, then H2s for its main sections and H3s for subsections, without skipping levels. Check the result in the Heading Structure Checker. Headings are a table of contents, not a place to repeat a keyword in every line.
Sitemaps, robots.txt and canonicals, explained
A sitemap lists pages you want crawlers to find. Robots.txt tells well-behaved crawlers what not to crawl — it does not hide pages. A canonical tag hints at the preferred version of a page. Use all three, but remember none of them guarantees indexing or ranking.
Schema markup without the traps
Add JSON-LD only for facts that are true on the page. Never invent ratings, reviews or prices. Valid markup can make a page eligible for rich results; false markup can get a site in trouble. Generate it with the Schema Markup Generator and test it with Google's Rich Results Test.
Readability is about readers, not scores
Short sentences and plain words help most readers. Use the Readability Checker to see real Flesch scores and the counts behind them, then decide what your actual audience needs. A technical guide can legitimately be harder than a general blog post.
Measure what matters in Search Console
After fixing a page, watch real queries, impressions, clicks and position in Google Search Console over weeks, not hours. Tool checklists tell you whether a page is well formed; Search Console tells you whether people actually find and choose it.